Be prepared to accept sponsorship and make it happen
Prepare sponsorship packets
Centralize all of the information that sponsors need to know in one packet, and send it to the prospects that you identified
Identify potential sponsors. To determine which sponsors you should request
Look for big donors who would like to have a charitable legacy
Look for businesses that are:
Local, or otherwise tied to your community.
Connected to your nonprofit through board members, staff, or volunteers.
Supportive of your cause.
Able to provide the resources that you need.
Determine sponsorship levels
Naming events after sponsors (for example 123 youth tournament)
Visible sign at your event and a logo on your marketing materials
Sponsoring a table in a gala
A thank you plaque visible in a building entrance
Call the sponsors in advance, preferably using someone kind, trained and connected to both your nonprofit and the business in question
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