Some organizations are okay with 30-50% cost of fundraising
However, Islamic organizations that use zakat money should be very careful with administrative costs. The prevailing acceptable range in Islamic organizations is about 10-15%
Despite the above, you do not want to be cheap. Good organized event costs more money but it is usually able to impress donors and convince them of the success of the organization and the amount of respect that the organization has for its donors
Your goal is to make a lot more in income/donations than expenses
Potential expenses
Staffing costs: beside volunteers, you may need to pay for servers, security, and janitorial workers...
Venue: location, capacity, permit, security, attendee management and cleanup
Catering
Entertainment cost
Speaker fees: lighting, sound system, decor, MC, motivational speaker
Insurance
Marketing: postcards, posters, social media…
Event management software
Crowdfunding software
Miscellaneous (prizes, awards, talent treatment, name tags, signs, t-shirts)
Potential income/donations
Pledges before the event
Donation during the event
Crowdfunding running along the event
Individual ticket sales
Table or group sales (usually for parties of eight or ten)
Benefactor, patron, and sponsor donations (for which donors receive special recognition in return for contributing higher amounts than a basic table or seat costs)
Sponsorships of event participants (for instance, pledging to contribute a particular amount per mile run by a friend)
Business partnership and sponsorship
Food and/or beverage sales
Sales of goods and/or services
Advertising sales (in printed programs, on banners, and so on)
Purchasing a chance (raffle tickets, door prizes, and so on)
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